diff --git a/src/theme/index.hbs b/src/theme/index.hbs
index c4368ae3..b2b55895 100644
--- a/src/theme/index.hbs
+++ b/src/theme/index.hbs
@@ -134,14 +134,21 @@
         {{{livereload}}}
 
         {{#if google_analytics}}
+        <!-- Google Analytics Tag -->
         <script>
-        (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-        })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
+            var localAddrs = ["localhost", "127.0.0.1", ""];
 
-        ga('create', '{{google_analytics}}', 'auto');
-        ga('send', 'pageview');
+            // make sure we don't activate google analytics if the developer is 
+            // inspecting the book locally...
+            if (localAddrs.indexOf(document.location.hostname) === -1) {
+                (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+                (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+                m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+                })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
+
+                ga('create', '{{google_analytics}}', 'auto');
+                ga('send', 'pageview');
+            }
         </script>
         {{/if}}