diff --git a/src/cmd/serve.rs b/src/cmd/serve.rs
index bafbfd52..04ee556c 100644
--- a/src/cmd/serve.rs
+++ b/src/cmd/serve.rs
@@ -1,6 +1,6 @@
 #[cfg(feature = "watch")]
 use super::watch;
-use crate::{get_book_dir, open};
+use crate::{first_chapter, get_book_dir, open};
 use clap::{arg, App, Arg, ArgMatches};
 use futures_util::sink::SinkExt;
 use futures_util::StreamExt;
@@ -102,10 +102,12 @@ pub fn execute(args: &ArgMatches) -> Result<()> {
         serve(build_dir, sockaddr, reload_tx, &file_404);
     });
 
-    let serving_url = format!("http://{}", address);
-    info!("Serving on: {}", serving_url);
-
     if open_browser {
+        let serving_url = match first_chapter(&book).map(|path| path.with_extension("html")) {
+            Some(path) => format!("http://{}/{}", address, path.display()),
+            _ => format!("http://{}", address),
+        };
+        info!("Serving on: {}", serving_url);
         open(serving_url);
     }