diff --git a/src/main.rs b/src/main.rs
index dec89cf3..bfff14fc 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -33,6 +33,7 @@ fn main() {
         .version(VERSION)
         .setting(AppSettings::GlobalVersion)
         .setting(AppSettings::ArgRequiredElseHelp)
+        .setting(AppSettings::ColoredHelp)
         .after_help(
             "For more information about a specific command, try `mdbook <command> --help`\n\
              The source code for mdBook is available at: https://github.com/rust-lang-nursery/mdBook",